Downeast - Maintaining Brand Value General Forum Forums

A open comment to all current, future DE Owners.....

our  up and down economy, along with corporations outsourcing, layoffs etc., many times leads to DE owners needing to sell their boats at below market prices.

we are all aware of the Top of the Line cruising makes,....Swan, Hinckly, Island Packet, Pacific Seacraft etc.

whether our models are in this league or not is a definite matter of opinion.

however, many, many times Old Salts approach me and tell me how impressed they are with all the characteristics of the DE.

It seems if there are ever any negatives toward our DEs, it comes from the Go. Fast, weekend warrier Catabenahunter types.

the prominent , well versed Miami Boat Reviewer (who's name escapes me), only found 1 discretionary item (small scupper size) on our boats, where other makes are mangled by him.

my point is that the value of our boats is significantly held by our own tethers, meaning that we should Talk our Brand up, maintain selling prices in the higher range, congregate, communicate, and do everything we can to promote our Brand.

someone unloading one, diminishes our brands value, and sets a pricing precedent index for future sells to follow. Best